Tallahassee Grapevine Helps Small Businesses Become Local Experts

Are You an Industry Expert

or Just Another Worker Bee?

• The Expert is the “Go To” Person.
• The Expert does not compete on price.
• The Expert does not have to cold call.

Q:  Why is the farmer considered the local expert?
A:  Because he was always out standing in his field.
Marketing is changing. Persuasion is swaying from One-Way, White Noise, Interruption Advertisements and heading to Content, Conversation and Word of Mouth.   It is becoming more Grassroots.
First, ask yourself, “Am I an expert?”  If you answered ‘Yes’ then keep reading.  Now ask yourself, “Does my community view me as the local expert?”  Some may. Your current customers probably do. But what about your potential customers? If they perceived you as the local authority, wouldn’t they be your current customers?
Becoming the expert does not happen overnight and it takes some effort and discipline.  Basically doing what you already do with your current customers: Educating them.  The rewards are immense: more clients with less cold calling, less spent in advertising because of your target approach, and people are willing to pay a little extra for expertise and are less apt to argue over price.
Are you in a position where clients seek you out? Do you want to be?
Consumers are not falling for slogans and hype. Their purse strings are tight. They want information, education, and entertainment: They Want To Trust You.
You have a unique ground floor opportunity to become the local expert, maybe even a local celebrity.  The sooner you begin, the sooner you start positioning instead of prospecting.
TallahasseeGrapevine.com is a local online magazine.  After only 8 months, it currently attracts over 40,000 views a month because of its unique free press, do it yourself concept.  Tallahassee citizens can use our page designer to create their own page to promote an event on the calendar, write an article on their hobby, organization or cause, and create a club or support group. They can use text, photos, graphics and even video on their pages. They can even use video in their Free Classified Ads.  It is truly the wave of the future.
Currently, Tallahassee Grapevine users are made up of 92% Leon County and 7% Surrounding areas. It attracts 65% females. 55% of the readers are age 25 to 44 and 18% from 45 to 54 - The perfect demographic for your business.  Our Weekly eNewsletter  “Tallahassee In a Nutshell” goes out to over 4000 local subscribers (so far) every Thursday.  The site is headed toward 100,000 local views a month and with your expertise, participation, and sponsorship, we will reach that this year.
Sponsoring TallahasseeGrapevine.com is not just an investment in your community; it is an investment in your business.  If the Grapevine succeeds, it can help you succeed.
Tallahassee Grapevine is the only local magazine that wants you to be a local expert by: Writing informative articles on a regular basis, getting involved with local groups, hosting events and seminars, posting educational video blogs – We have the local traffic and they are yearning for more information about what matters to them: Their family, their pets, their homes, their hometown.
We are here to help you participate.  We liken a sponsorship to a gym membership: We are here to spot you and coach you and show you the proper techniques – but if you don’t show up, we can’t help you!
With Sponsorship you can:

• Write articles or create videos to educate or entertain the local audience.
• Become a featured expert on the front page of the site and in the Newsletter
• Be featured in our Business Spotlight Section
• Be the expert “go to” person in articles written by Grapevine
• Receive Topic Brainstorming, editing/proofreading of articles, design and scheduling
• Receive Coaching & Technical Support
• Give Answers and Advice when a user posts a question in the Forums
• Create a Business Directory Page w/ Map and Clients can leave Testimonials
• Get involved with local groups
• Participate in Grapevine events, promotions and contests

All This For Only $399 a Year!
Imagine that? Only $1.09 a day and an hour or two each month to establish yourself as a local expert!
Is that worth it to you?
Need More? Banner Ads, Ghostwriting and Video Blog Packages are Available!
Q: What do you need to do to get started?
A: Call Tony Miller at 850.445.6592. Request a no obligation consultation at a time convenient for you.

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