Friday, June 17, 2011

Tallahassee Grapevine Important Part of The Buyer's Journey

In Coach Grape's Tallahassee Marketing Spotlight series, he recently wrote about The Buyer's Journey. You can read the full article here: http://www.tallahasseegrapevine.com/blog/view/id_917/title_tallahassee-marketing-spotlight-the-buyer's/

I want to add my two-cents in - I warned and warned people that those SEO plans were like "Get Rich Quick Schemes" - everyone knows they did not start their business and become successful overnight - so why would getting to the top of Google be any different.

Content IS King. Trying to cheat your way to the top is not sustainable and you have to keep perpetuating the lie.

Besides, when the buyer sits down to research solutions to their problems... your Dex listing is NOT going to satisfy their thirst for knowledge.

YOU need to be the one educating them. This establishes you as the expert and experts are sought out and hardly ever have to compete on price. They want to trust you!

Now, Google has cracked down on the "landing page SEO" crap and most have disappeared from the listings. Which is great for the Grapevine, because it moved us up to the top... Why? Because we did it the old fashioned way: We Earned It!

Visit the site here: http://www.tallahasseegrapevine.com/

Find Tallahassee Events here: http://www.tallahasseegrapevine.com/event/calendar/

Find More Articles on Tallahassee Marketing here: http://www.tallahasseegrapevine.com/user/Coach_Grape/blogs

Friday, June 10, 2011

Tallahassee Grapevine Momentum

We here at http://www.tallahasseegrapevine.com are excited about the amount of traffic the site is now generating.

We have noticed a lot of people enjoy reading local articles written by the people and experts of Tallahassee.  The Tallahassee Events Calendar is still the most popular aspect of TallahasseeGrapevine.com

This week we have an article on World Ballet, A Viral Video of the Week, a local couple's trip to Venice, Italy, The Chemistry of a Fart, Sally Rude talks about appraising antiques and Laurel Blackburn of Bootcamp Fitness talks about making changes vs making excuses.

The newest column by Mick Buchanan will help us learn more about the Tallahassee Music Scene.

We are also seeing an uptick in people using the Tallahassee Free Classifieds. We just need more people to realize they can stream video to the classified. That would be unique, effective and fun!

But to keep this all coming to you, we still need local business sponsors. They get more than just a listing in the Tallahassee Business Directory or the Tallahassee Restaurant Guide.  They can also participate in the site in other aspects. One popular items is the local Tallahassee Coupons the people can just click and print.

Friday, June 3, 2011

The Tallahassee Grapevine Business Directory and Coupon Pages

The Tallahassee Grapevine is the closest thing we have to free press that there is.  It is local (so people actually read the content) and it is public (You write the articles, post events, etc).

The way we are funded are through local sponsors - Tallahassee Businesses.  We encourage the businesses to write articles for us to educate the public on anything from travel to health to pet care to antiques. All written by local experts you can actually call on the phone or go and meet. This is what grassroots is all about.

One feature we are promoting right now is the Tallahassee Restaurants Guide.  It features restaurants with maps, menu, hours, information, coupons and you can leave testimonials right on their page!

Another feature is our Tallahassee Music Guide - it features local Tallahassee Bands and Musicians, how to get in touch with them to hire them for a gig, plus their playlist and videos so you can "audition" them online!

You can read or write Tallahassee Blogs and Articles and we feature the best articles on our homepage and in our weekly eZine (emailed to over 4300 subscribers every Thursday)

Our newest promotion to the public is to get them to use Video in our Tallahassee Classified Ads. The ONLY site that lets you post video in your FREE ad. Imagine being able to adopt the pets out or sell your Jetski with a video of them!

We also have a Tallahassee Coupons page for local businesses.  Just Click and Print!

Okay... time for bed. I am just excited about all the traffic and fun stuff I get to do by running the site. I get invited to most of the events on the Tallahassee Events Calendar.