Friday, June 17, 2011

Tallahassee Grapevine Important Part of The Buyer's Journey

In Coach Grape's Tallahassee Marketing Spotlight series, he recently wrote about The Buyer's Journey. You can read the full article here: http://www.tallahasseegrapevine.com/blog/view/id_917/title_tallahassee-marketing-spotlight-the-buyer's/

I want to add my two-cents in - I warned and warned people that those SEO plans were like "Get Rich Quick Schemes" - everyone knows they did not start their business and become successful overnight - so why would getting to the top of Google be any different.

Content IS King. Trying to cheat your way to the top is not sustainable and you have to keep perpetuating the lie.

Besides, when the buyer sits down to research solutions to their problems... your Dex listing is NOT going to satisfy their thirst for knowledge.

YOU need to be the one educating them. This establishes you as the expert and experts are sought out and hardly ever have to compete on price. They want to trust you!

Now, Google has cracked down on the "landing page SEO" crap and most have disappeared from the listings. Which is great for the Grapevine, because it moved us up to the top... Why? Because we did it the old fashioned way: We Earned It!

Visit the site here: http://www.tallahasseegrapevine.com/

Find Tallahassee Events here: http://www.tallahasseegrapevine.com/event/calendar/

Find More Articles on Tallahassee Marketing here: http://www.tallahasseegrapevine.com/user/Coach_Grape/blogs

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