Tallahassee Grapevine Important Part of The Buyer's Journey

In Coach Grape's Tallahassee Marketing Spotlight series, he recently wrote about The Buyer's Journey. You can read the full article here: http://www.tallahasseegrapevine.com/blog/view/id_917/title_tallahassee-marketing-spotlight-the-buyer's/

I want to add my two-cents in - I warned and warned people that those SEO plans were like "Get Rich Quick Schemes" - everyone knows they did not start their business and become successful overnight - so why would getting to the top of Google be any different.

Content IS King. Trying to cheat your way to the top is not sustainable and you have to keep perpetuating the lie.

Besides, when the buyer sits down to research solutions to their problems... your Dex listing is NOT going to satisfy their thirst for knowledge.

YOU need to be the one educating them. This establishes you as the expert and experts are sought out and hardly ever have to compete on price. They want to trust you!

Now, Google has cracked down on the "landing page SEO" crap and most have disappeared from the listings. Which is great for the Grapevine, because it moved us up to the top... Why? Because we did it the old fashioned way: We Earned It!

Visit the site here: http://www.tallahasseegrapevine.com/

Find Tallahassee Events here: http://www.tallahasseegrapevine.com/event/calendar/

Find More Articles on Tallahassee Marketing here: http://www.tallahasseegrapevine.com/user/Coach_Grape/blogs

Tallahassee Grapevine Momentum

We here at http://www.tallahasseegrapevine.com are excited about the amount of traffic the site is now generating.

We have noticed a lot of people enjoy reading local articles written by the people and experts of Tallahassee.  The Tallahassee Events Calendar is still the most popular aspect of TallahasseeGrapevine.com

This week we have an article on World Ballet, A Viral Video of the Week, a local couple's trip to Venice, Italy, The Chemistry of a Fart, Sally Rude talks about appraising antiques and Laurel Blackburn of Bootcamp Fitness talks about making changes vs making excuses.

The newest column by Mick Buchanan will help us learn more about the Tallahassee Music Scene.

We are also seeing an uptick in people using the Tallahassee Free Classifieds. We just need more people to realize they can stream video to the classified. That would be unique, effective and fun!

But to keep this all coming to you, we still need local business sponsors. They get more than just a listing in the Tallahassee Business Directory or the Tallahassee Restaurant Guide.  They can also participate in the site in other aspects. One popular items is the local Tallahassee Coupons the people can just click and print.

The Tallahassee Grapevine Business Directory and Coupon Pages

The Tallahassee Grapevine is the closest thing we have to free press that there is.  It is local (so people actually read the content) and it is public (You write the articles, post events, etc).

The way we are funded are through local sponsors - Tallahassee Businesses.  We encourage the businesses to write articles for us to educate the public on anything from travel to health to pet care to antiques. All written by local experts you can actually call on the phone or go and meet. This is what grassroots is all about.

One feature we are promoting right now is the Tallahassee Restaurants Guide.  It features restaurants with maps, menu, hours, information, coupons and you can leave testimonials right on their page!

Another feature is our Tallahassee Music Guide - it features local Tallahassee Bands and Musicians, how to get in touch with them to hire them for a gig, plus their playlist and videos so you can "audition" them online!

You can read or write Tallahassee Blogs and Articles and we feature the best articles on our homepage and in our weekly eZine (emailed to over 4300 subscribers every Thursday)

Our newest promotion to the public is to get them to use Video in our Tallahassee Classified Ads. The ONLY site that lets you post video in your FREE ad. Imagine being able to adopt the pets out or sell your Jetski with a video of them!

We also have a Tallahassee Coupons page for local businesses.  Just Click and Print!

Okay... time for bed. I am just excited about all the traffic and fun stuff I get to do by running the site. I get invited to most of the events on the Tallahassee Events Calendar.

Why I Play the Florida Lottery

I own Tallahassee Grapevine and now that we are getting huge numbers, we might be able to get some advertisers and make some money.

Until then, I invest a dollar or two every week towards my retirement by playing the Florida Lottery. Specifically, the Lotto.

Seriously though... I do buy a ticket for the Lotto every now and then. Someone's gotta win, right?

So when anyone asks me about it, I tell them I am not gambling, I am "buying a conversation"...

So many people have conversations about what they would do if they won the lottery. It gives you a chance to express your dreams. But if they don't actually PLAY the lottery, then the conversation is pretty much moot.

For $1, you get the validity to talk about your dreams, goals, etc if you won the lottery. So I tell people, I am buying a conversation.

I realize the odds are slim. But people have won in the past. So you never know... plus the money, or at least part of it, goes to education - and at least creates a job at the Lottery offices. (Where they are not allowed to play, thus not allowed to dream.)

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I was on Tallahassee Events Calendar for upcoming events and I noticed there is not much going on this weekend because it is Memorial Day. Next week - on June 3rd, we will have a table at the Business Showcase at University Center Club. It is open to the public and should be a lot of fun. Hope to see you there!

The Coolest Thing Happened on the Way to The Diamond...

We got comped into World Ballet's Rock the Diamond this past Sunday.  It was a great show and I wrote an article on it HERE.

I wrote and designed the article that Sunday night and posted it on TallahasseeGrapevine.com's blog page. The next day (Monday) was amazing... I got an email from the director of World Ballet letting me know how great the article was. I got a TON of traffic to the article because he shared it with his entire mailing list. I got a bunch of new profile accounts on the site PLUS many new Facebook fans because of it.

But best of all, I got this email:

I am new to the Tallahassee Grapevine.  My first time reading anything on this website was the incredible review for World Ballet's Rock the Diamond performance this past weekend.  First of all, thank you for such an in-depth and well-written review.  I am not only grateful but very impressed!  The writing was top notch!   


That is what makes it all worthwhile! I am guilty of it, too. I know that if I see a work of art or article or song that impresses me, I should write or call or post or do something to acknowledge that person that created it. It would make their day. A lot of times, writers, musicians and artists feel underappreciated and just want to quit - imagine what would happen if they got some "atta boys" now and then? That would keep them going one more day! 


So now I am going to resolve to make sure I let people know when I am impressed with something they've done and I encourage you to follow suit. 


You never know what the ripple effect will be... 

Tallahassee Grapevine Psyched to See Rock the Diamond Tomorrow

TallahasseeGrapevine.com has some exciting things coming up. First, we got to meet the new panther at the Tallahassee Museum this past week and got some cool video of it that we will add to the article. YES! We write articles with video snippets directly on the page so you can see a moving picture instead of just a photograph!

Tomorrow we get to see the matinee show of ROCK THE DIAMOND!  We are going to write a review from 4 points of view: An adult male, an adult female, an 11 year old boy and a 13 year old girl... the Guys can't wait for the CLASSIC ROCK Music played LIVE by Common Zenz and the Girls can't wait for the ballet! Stayed tuned for the story this week on The Tallahassee Grapevine!

We are also introducing some new pages like the Tallahassee Weekly & Daily Special Page: It will be updated once a week with the next weeks "Weekly" and "Daily" specials at local restaurants, retail shops, apartments and salons! All you have to do it tell them "I Heard It Through the Tallahassee Grapevine!"

We are also going to step up our Ultimate Guide to Local Bands and try to get more bands to participate. I already know of two events that used the guide to find and book some bands! One of which is the Vet Jam this Memorial Day Weekend at the Antique Car Museum.  We will have a story on that, too!

Tallahassee Grapevine has a new campaign

I run a local site called Tallahassee Grapevine and tomorrow we get to go meet the new Florida Panther at the Tallahassee Museum. So the job has its perks. We are going to introduce a unique concept in local articles and content. It does not have a name yet but it is a combination of text and video. So the text sets up the situation, then the reader can watch a video of the panther or whatnot, then more text, then more video. The video basically replaces still photographs. Cool, huh?

You will be able to find these under "Grapevine Spotlight" and those blog articles will be here: http://www.tallahasseegrapevine.com/blog/main/

I will blog again soon to tell you about the panther episode.